Star India to target IPL 2018 reaching 700 million T20 cricket fans

Gurugram, Jan 17 (CRICKETNMORE) - Indian Premier League's (IPL) new broadcaster Star India on Wednesday said it is targeting an unprecedented reach of 700 million Twenty20 cricket fans across TV and Digital platforms. Sanjay Gupta, Managing Director, Star India, said

"We feel that in states like Tamil Nadu, broadcasting of the matches in the local language will lure more audience," Gupta reckoned.

Among other initiatives, Star India will stream stream IPL on Hotstar in Virtual Reality (VR). This immersive VR experience will make it possible for fans to come closer to the high-octane matches within the comfort of their homes. Moreover, viewers will also be able to select camera angles and commentary language of their choice, offering further customisation through the "Super-fan feed". 

In addition, fans will be able to enjoy a social experience on Hotstar with cricket emojis to enhance the viewing and sharing experience.

Gupta clarified that this time there will not be a delay of five minutes when it comes to matches being shown on Hotstar like it did last year.

"We don't want people to just become fans of IPL, but be part of IPL," Gupta insisted.