Star India to target IPL 2018 reaching 700 million T20 cricket fans

Gurugram, Jan 17 (CRICKETNMORE) - Indian Premier League's (IPL) new broadcaster Star India on Wednesday said it is targeting an unprecedented reach of 700 million Twenty20 cricket fans across TV and Digital platforms. Sanjay Gupta, Managing Director, Star India, said

Moreover, for the upcoming auctions, fans for the first time will be able to get their voice heard by voting for their favourite players at vivoiplelection.hotstar.com for 'Election se Selection' campaign on the network.

The Board of Control for Cricket in India (BCCI) CEO Rahul Johri was optimistic the the brand of IPl will further grow under the platforms of Star India.

"Over the last decade, the BCCI has transformed the Indian Premier League from a radical new idea into India's biggest sporting phenomenon and despite the scale of its success, the sky remains the limit for the VIVO IPL 2018. 

"In Star India, we have a partner that not only believes in the immense potential of the IPL, but also believes in pushing the boundaries of sports broadcasting, which gives it the power and ability to take the IPL to even greater heights. 

"With even richer content across a six-month entertainment calendar, we are happy it will delight a much larger number of cricket lovers across the length and breadth of India."