IPL 2018 - Retention event captures viewers' attention
Mumbai, Jan 15 (Cricketnmore) India's obsession with Twenty20 cricket was on full display during the Indian Premier League (IPL) retention event for the 2018 season with television sets, mobile devices and social media abuzz with mentions and conversations on the
According to a statement by television network Star India, the event was viewed by an audience of 8.1 million people across both television and digital formats.
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As per data released by the Broadcast Audience Research Council (BARC), 4.1 million television viewers watched the event across the Star Sports network on January 4 while another four million watched the event on digital platform Hotstar.
On social media, the event dominated conversations across platforms with 35,000 mentions.
