WC breaks 1st week's viewership records on Star Sports
June 13 (CRICKETNMORE) The opening week in the ongoing World Cup has once again recorded a massive 269 million viewership, the Star network said. Continuing the record-breaking streak like in previous
June 13 (CRICKETNMORE) The opening week in the ongoing World Cup has once again recorded a massive 269 million viewership, the Star network said.
Continuing the record-breaking streak like in previous World Cups, the inaugural week of the 10-nation tournament registered a phenomenal 107.2 million average impressions, setting a viewership record in the history of any ICC tournament.
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In fact, around 180 million viewers were said to have tuned in to watch India's opening game against South Africa on June 5.
The high decibel marketing campaign #CricketKaCrown, curated programming and unique on-ground activation across cities -- 'Le Jayenge', has also contributed to making the opening week a grand success, the network said.
