BCCI Media Rights: First day of e-auction stops at Rs 4442 Crore
Mumbai, April 3 - The top bid in the online auction of the Indian cricket board's international and domestic media rights for the period April 15, 2018-March 31, 2023 stands at Rs 4,244 crores, it was revealed on Tuesday.
The bid is in the Global Consolidated Rights (GCR) category, which comprises the worldwide television and digital rights to international cricket hosted by the BCCI in India.
The initial bid was Rs 4,176 crore before it reached Rs 4201.20 crores.
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