With the aim of bridging the gender gap in cricket, PUMA disclosed how a google search about the Indian cricket team captains only displays the men’s team skippers whilst unfairly excluding the women’s team leader Harmanpreet Kaur.

An Arjuna Award recipient in 2017, Harmanpreet Kaur is the most capped player in women’s T20I format and was recently unveiled as the brand ambassador of PUMA.

With a video posted on their social media which has gone viral, PUMA exhibited an influential message that said “Cricket is everyone’s game” rather than just being a gentleman’s game, inviting fans of the sport to flood social media platforms Twitter, Quora, LinkedIn and Reddit with the hashtag #IndianCricketTeamCaptainHarmanpreetKaur.

The campaign is focused on ensuring that people write about Harmanpreet with hashtags to create maximum footprints so that Google automatically start acknowledging her name as Indian cricket Captain as well as sparking conversations that recognize the prominence of women in the sport.