Audience report

International Olympic Committee: The Paris 2024 Olympic Games attracted a record 84 per cent of the potential global audience - approximately five billion people - according to the Paris 2024 Insights and Audience Report released on Thursday.

The report, based on independent research conducted on behalf of the International Olympic Committee (IOC), highlighted unprecedented digital engagement during the Games. Social media platforms saw 412 billion engagements, representing a 290 per cent increase compared to the Tokyo Games, driven by over 270 million posts across various platforms, reports Xinhua.

A total of 28.7 billion hours of footage were consumed globally across media platforms, marking a 25 per cent increase from the previous Games. On average, each viewer watched nearly nine hours of coverage. In France, 95 per cent of the population tuned in, watching an average of 24 hours of Olympic action.