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Wimbledon Aims To Give Viewers ‘different Experience’; AELTC Takes Steps To Popularise Tennis In India, Says Ankita Raina

By IANS News July 10, 2024 • 21:48 PM View: 171

England Lawn Tennis: The All-England Lawn Tennis and Croquet Club (AELTC) is one of the most prestigious committees in tennis and hosts and manages the oldest tennis event in the world, the Wimbledon. In an exclusive conversation with IANS, tennis star Ankita Raina shares what makes Wimbledon so prestigious and AELTC’s initiatives to popularise tennis in India.

“It is the dream of many tennis players to go and play at the iconic venue. In tennis, there are four Grand Slams, but I would say that, you know, Wimbledon is a bit more special. And I would say that it's a bit harder because there's a lot of heritage around it. And there are some things which you can only experience when you're once there,” Raina told IANS.

The AELTC is committed to bringing fans of The Championships, and Wimbledon in India an improved viewing experience, as the popularity of the event continues to increase. Year-on-year viewing figures in India increased, by +96% in 2023 compared with 2022, and entries into this year’s Wimbledon Public Ballot from fans in India rose by +74% compared to last year.

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