Eshan lokhande

Indian National Rally Championship: India is the largest two-wheeler market in the world with a collective number crossing over 0.35 billion and a whopping 21.4 million units sold in 2023 and a growth rate of 2.43% YoY, yet from a motorsport perspective, we are still evolving.

Globally, motorcycle racing is segmented into off-road racing (both either on circuits or open courses), road racing, trials, speedway and track racing. In India, dirt biking, adventure, performance, and track racing are gaining traction, but there is a need for a broader product portfolio beyond the imports that dominate the market today. The high cost of bikes, spares, accessories, tracks, trainers, and physical opportunities remains a significant barrier for many enthusiasts.

One could say that motorsports in India is on the cusp of a revolution. The past few years have seen a significant uptick in interest and participation across various forms of motorsports, from the Indian National Rally Championship (INRC) to the recent addition of MotoGP. The core audience of motorsports in India is the 18-45 age group which is predominantly male but we have been seeing growing enthusiasm among women, both in terms of participation as well as consumption, which is a clear indicator that India is ready to embrace motorsports as a mainstream sporting and entertainment avenue.