Global operations
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Anushka, Virat’s Venture 'Nisarga' Forays Into World Of Motorsports, Events And Entertainment IPs With New Initiatives
By
IANS News
October 23, 2023 • 13:28 PM View: 426
The Valley Run: Anushka Sharma and Virat Kohli have announced their first ever foray into promoting events and experiences through their new venture "Nisarga".
Nisarga will associate with like-minded partners to promote high impact events and IPs. The initiatives will undertake curation of special segments in existing IPs as well as develop and create new platforms.
As a first step, Nisarga has tied up with Elite Octane, a specialist motorsports and entertainment events company with cult IPs like The Valley Run. As a partner Elite Octane will be instrumental in executing various activities and creating new platform segments, especially in the domains of motorsports and entertainment.
TAGS
Anushka Sharma Virat Kohli Elite Octane The Valley Run Taha Coburn Kutay Global Operations Strategic Partnerships Shivank Sidhu Strategic Marketing Ankur Nigam E1 World Championship Rongom Tagore Mukerji Drag Racing EV Race Categories
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