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Aim Is To Create Deeper Engagement With Our 'ever-growing' Football Viewers, Says Sony Pictures Networks

By IANS News December 22, 2023 • 12:56 PM View: 200

Sony Pictures Networks India: With the ever-growing football viewership in India, Rajesh Kaul, Chief Revenue Officer of Distribution & International Business and Head - Sports Business, Sony Pictures Networks India, said they want to create deeper engagement with the fans to reach broader spectrum of Indian audiences.

In a strategic move to promote football, Sony Sports Network has collaborated with Bollywood actor Kartik Aaryan, appointing him as the Brand Ambassador for football.

The partnership encompasses coverage of marquee football tournaments and leagues, including UEFA EURO 2024, UEFA Champions League, UEFA Europa League, UEFA Conference League, UEFA Nations League, Bundesliga, Emirates FA Cup, Durand Cup, and Roshn Saudi League.

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