J1 league
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PKL 9: Being Seen As A Kabaddi Player Has Now Become Aspirational For Many, Says Pawan Sehrawat
Pro Kabaddi League: Nowadays, if an athlete states that he is playing professional sport at a league like the vivo Pro Kabaddi league; he is treated with respect and adulation. Only over a decade ago, the same athlete would be questioned about what they would need to do as a serious profession since playing the sport would not be considered as a viable option.
This is the role broadcast and digital media can play to take sport and put it across to an audience to make it aspirational, make stars out of athletes and in-turn grow the sports ecosystem.
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