Peter naubert

English Premier League: As the German Bundesliga prepares to kick off its 62nd season, it has gained ground in the race against international competitors such as the English Premier League, the Italian Serie A, Spain's La Liga, and France's Ligue 1. Aside from Bundesliga-employed strikers having scored the most goals at the 2024 UEFA Euro (26), a summer of intense international activities is said to increase the German league's appeal on the global stage.

Dortmund CEO and 1997 UEFA Champions League winner Lars Ricken called the German league the "most thrilling competition" in European football ahead of the 2024/25 season opener, which will see 2024 Champions Leverkusen face Moenchengladbach this Friday evening.

With six clubs, including Augsburg, Dortmund, Frankfurt, Leipzig, Bayern Munich, and Stuttgart, touring the US, South Africa, South Korea, Thailand, and Japan, the upcoming season's open title race is attracting significant attention, reports Xinhua. "We have been more active than every other leading league," noted Peter Naubert, Chief Marketing Officer of Bundesliga International, mentioning that over 1,000 activities were conducted abroad.