Regional associations

The Asian Football Confederation: The Asian Football Confederation (AFC) has heralded 2025 by signalling the start of a brand new era on Tuesday with the unveiling of a new logo and identity to reflect and reinforce the continued trajectory of the Confederation’s progress and rising standards in the coming years.

This latest milestone marks the Confederation’s first logo evolution in more than 23 years and only the second time in history that the AFC corporate brand has transformed following the introduction of its ‘shield’ logo shortly after its formation in 1954, which was subsequently updated in 2001, the AFC informed in a release on Tuesday.

Underlining the AFC’s commitment to engage with the most populous Continent and the largest football community in the world through the power of the beautiful game, the goal of the AFC’s new corporate brand identity is to establish a more modern, sophisticated and refined presence whilst also strengthening its connection with tomorrow’s generation of passionate fans, players and all stakeholders.