Sachin bhargava

The Kho Kho World Cup: The Kho Kho Federation of India (KKFI) on Wednesday announced the onboarding of Bollywood superstar Salman Khan as the brand ambassador for the inaugural Kho Kho World Cup, set to take place in New Delhi between January 13 to 19, 2025.

Salman, expressed his excitement for the first-ever Kho Kho World Cup, recalling his history with the sport. The megastar praised the initiative to host the World Cup in the nation's capital and said he is thrilled to see the sport spreading across the world.

"I am proud to be associated with the first-ever Kho Kho World Cup 2025! This is not just a tournament - it's a tribute to India's soil, spirit, and strength. All of us, including me, have played Kho Kho at one point in our lives," Salman Khan said in a message. "It is a sport with non-stop action and relentless spirit that has already captured global attention. Let's come together and celebrate the soul of Kho Kho on the global stage," he further added.