Saudi tourism authority

FIFA World Cup: Following the official announcement of Saudi Arabia as the host country for the FIFA World Cup 2034, celebrations kicked off with spectacular events worldwide, including vibrant flash mobs at London's Piccadilly Circus and Dubai Mall's iconic fountain.

Moreover, Saudi will be the first country to host the expanded 48-team tournament format single-handedly. The matches will be hosted across cities including Riyadh, Jeddah, Al Khobar and Abha.

In celebration of Saudi’s successful FIFA World Cup 2034 bid, the Saudi Tourism Authority organised on-ground activities in key international locations, such as London’s Piccadilly Circus and Dubai Mall’s iconic fountain, featuring Saudi flash mobs that showcased the country’s rich culture and highlighted the destinations set to host matches.