Strategic marketing

The Valley Run:  Anushka Sharma and Virat Kohli have announced their first ever foray into promoting events and experiences through their new venture "Nisarga".

Nisarga will associate with like-minded partners to promote high impact events and IPs. The initiatives will undertake curation of special segments in existing IPs as well as develop and create new platforms.

As a first step, Nisarga has tied up with Elite Octane, a specialist motorsports and entertainment events company with cult IPs like The Valley Run. As a partner Elite Octane will be instrumental in executing various activities and creating new platform segments, especially in the domains of motorsports and entertainment.