Will brass

UK Athletics Nic Coward: Former General Secretary of the Premier League and CEO of UK Athletics Nic Coward promises to offer a panoramic view of the present and future of the sports industry, advocating and providing insights into the transformative elements that are propelling India into a new era of sporting excellence and business innovation.

Talking about the economically burgeoning sporting industry of India at the RCB Innovation Lab’s Leaders Meet India on Wednesday in Bengaluru, Nic Coward stated, “This (India) is the single greatest sports growth economy story anywhere in the world and will be for a considerable period of time. I think one of the great advantages that (India) has is that a lot of this entrepreneurial spirit can go from an idea through to execution pretty quickly.”

“ISL doing what they did in order to grow and to develop created a compelling entertainment product. As things have progressed, there can now be greater coming together of an entire ecosystem,” he added.