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Saudi Tourism Authority Signs Deal With IPL To Promote Cricket, Tourism
Mumbai, Feb 14, Saudi Tourism Authority (STA) has signed an official partnership with the world's preeminent Twenty 20 cricket league, the Indian Premier League (IPL), to tap into a strong fanbase between the two countries and promote Saudi Tourism in India.
The partnership was inaugurated here on Tuesday at an event attended by the Secretary of the Board of Control for Cricket in India (BCCI), Jay Shah, Vice President of BCCI, Rajeev Shukla, and Honorary Treasurer of the BCCI, Ashish Shelar, along with representatives from the Saudi Tourism Authority, including Alhasan Aldabbagh, President of APAC.
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