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'Viacom Looking To Make IPL Available For Every Indian In Every Part Of India'
After acquiring the media rights to digitally stream Indian Premier League matches in the Indian sub-continent from 2023 to 2027, Viacom18 has said that it will take the cash-rich league to every nook and corner of the country and make it available to every Indian.
In a first-of-its-kind e-auction conducted by the BCCI, Viacom18 won the digital media rights of the IPL's 2023-27 cycle for the Indian subcontinent. It has also won the India digital rights for a special package of 18 games in every season.
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