richard hadlee

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CLOSE-IN: 'Impact'- A New Meaning In Cricket Dictionary (IANS Column)

By IANS News April 07, 2023 • 16:09 PM View: 1165

Cricket has never had such an enormous and variable audience and therefore, quite rightly so, a plethora of ideas and innovations are cropping up to make the game even more interesting.

The famous marketing line of a "customer is always right" is the mantra that the cricketers and the marketeers are vociferously following. The cricket fans want action, glamour, heroes and trend setters and the T20 format is ideally suited to provide that.

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