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Putting Limitations On Test Cricket Won’t Work In It’s Growth: Stuart Broad
Amidst discussions about the financial viability and global appeal of the longest format, Broad's impassioned plea for Test cricket to shed its constraints and embrace sponsorship opportunities. Reflecting on his own experiences, Broad highlighted the stark difference in commercialisation between Test cricket and the T20 format, lamenting the rigid regulations that inhibit potential revenue streams.
"The limitations don't work. So there's certainly scope to open up Test match cricket to partners and bring in finances that way. In T20 cricket you only have to look at the shirts out there. You've got sponsor, sponsor, sponsor -- like Formula 1. Test cricket is so limited and so structured, that I used to get told off for having an Adidas logo on my sweat band. You would get fined for it, so the limitations don't work," said Broad to SportsBoom.
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