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Puma launches Sockthem campaign featuring Kohli and Divine

By Shubham Shah May 31, 2019 • 15:11 PM View: 1548

May 31 (CRICKETNMORE) Leading the cricket frenzy, sports brand Puma launched its biggest campaign for the season -- Sockthem, featuring Indian captain and Puma ambassador Virat Kohli along with Divine, the country's biggest hip-hop star.

The campaign takes inspiration from the skipper's iconic moment at the Sydney Cricket Ground, where he made a statement by gesturing that he "lets his bat do the talking". Sockthem is a platform that aims to give Indian cricket fans all the ammunition they need to support the Men in Blue, with a rap anthem and a symbolic gesture.

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