As indian
IPL Auction 2024 Sees 29% TV Viewership Growth Compared To 2023
The auction, which lasted over 6 hours, was held in Dubai at the Coca Cola Arena and was watched for a record-equalling watch-time of 0.92 billion minutes. This represents 57% growth in total watch-time compared to last year for the event.
Star Sports’ broadcast of the auction in 5 languages was preceded by extensive lead-up coverage to the auction, which included expert analysis and fan activations across linear and digital platforms.
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