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Viacom 18 Bags BCCI Media Rights In Both Digital And TV For Next Five Years
BCCI Honorary Secretary: Viacom 18 has bagged the BCCI media rights in both TV and digital for the next five years, announced Jay Shah, the BCCI Honorary Secretary. Viacom18 beat competition from Sony Sports Network and Disney Star in an e-auction held on Thursday.
“Congratulations @viacom18 for winning the @BCCI Media Rights for both linear and digital for the next 5 years. India Cricket will continue to grow in both spaces as after @IPL, and @wplt20, we extend the partnership @BCCI Media Rights as well. Together we will continue to capture the imagination of Indian cricket fans,” said Shah on the social media platform “X”.
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