Etisalat group

The International Cricket Council: The International Cricket Council (ICC) announced that Evision, the media and entertainment arm of e& (formerly known as Etisalat Group) has won the deal for rights to broadcast ICC men’s and women’s tournaments in the Middle East and North Africa (MENA) region until the end of 2027.

The deal, for which the tender was put on the market by the ICC on September 15, 2023, includes the broadcast and digital segments of the rights for all matches of the 10 men’s and four women’s senior events, as well as U19 World Cups in both categories, up until the end of 2027.

“We are delighted to be partnering with Evision which is an exciting addition to our suite of broadcast partners. There is already a large cricket fan base across the Middle East and North Africa, but there is a tremendous opportunity to grow the sport further in this strategically important region,” said Geoff Allardice, ICC Chief Executive, in a statement.