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IPL (Image Source: Google)
Indian Premier League Brand Value Falls For First Time In 6 Yrs
The brand value of the Indian Premier League (IPL) went down for the first time in six years - by 3.6 percent over one year. From Rs 47,500 crore in 2019, it fell to Rs 45,800 crore in 2020, the first decline since 2014, a report said on Wednesday.
And in terms of US dollars, IPL ecosystem valuation in 2019 was $6,780 million while in 2020 it was $6,190 million -- a change of 8.7 percent, from Duff & Phelps, a Kroll Business, which specializes in brand valuation, said in its report.
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