Finn bradshaw

The International Cricket Council: A dedicated Hindi language social media channels on Instagram and Facebook, direct-to-fan streaming, radio commentary, and AI--produced video clips are some of the unique digital experiences that will be available to cricket fans around the world during the upcoming Men's T20 World Cup in the USA and West Indies.

The International Cricket Council (ICC) on Thursday announced a suite of innovative digital initiatives designed to engage and reward cricket fans globally ahead of the ICC Men’s T20 World Cup 2024. These initiatives will ensure more fans in more countries than ever can experience the tournament's thrill.

"In an effort to reach our diverse fanbase, we are launching dedicated Hindi language social media channels on Instagram and Facebook. This will provide Hindi-speaking fans with tailored content, updates, and exclusive insights into the tournament – including Hindi language highlights for all India and knockout matches," the ICC informed in a release on Thursday.