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IPL Media Rights: Decline In IPL Viewership - A Major Concern For BCCI
The fall in viewership during the first eight matches of the IPL 2022 could be a concern for the BCCI ahead of the e-auction of the cash-rich league's media rights for the 2023-27 cycle.
The TV ratings (TVR) have seen a massive 33 per cent drop in the opening week and raised concerns among the advertisers and sports marketing community over the monetisation potential of the league.
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