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Connected Tv Scores High With 88 Ad Spots Per Match On IPL's English Feed
The latest TAM Report has revealed that Connected TV (CTV) advertising spots have been increasing every week during the ongoing season of the Indian Premier League (IPL).
According to the report, CTV ad spots have demonstrated a consistent growth trend, increasing from 78 spots (average ad spots per match) in week 1 to 94 spots (per match) in week 4, which represents a 20 per cent growth.
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