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Twitter React As BCCI Earns Astronomical Sums From IPL Media Rights E-Auction
The Indian Premier League (IPL) Media Rights for the next five years (2023-27) touching astronomical highs has sparked hectic activity on social media, with fans positing memes, franchises congratulating the Indian cricket board and several others saying that the BCCI should now be listed on the stock market.
Sony was the Rights holder for 10 seasons (2008-2017) and forked out Rs 8,200 crore. And when Star bagged the rights for the next five years (2018-2022) the money almost doubled. With the financial windfall for the next cycle (2023-2027) now in public domain, and touching Rs 48,390 crore, it makes BCCI one of the richest sports bodies in the world.
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