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IPL 2018 - Retention event captures viewers' attention

By Athar Ansari January 15, 2018 • 16:35 PM View: 4757

Mumbai, Jan 15 (Cricketnmore) India's obsession with Twenty20 cricket was on full display during the Indian Premier League (IPL) retention event for the 2018 season with television sets, mobile devices and social media abuzz with mentions and conversations on the event.

According to a statement by television network Star India, the event was viewed by an audience of 8.1 million people across both television and digital formats.

TAGS Indian Premier League

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