India

India's exit hits Star's viewership, marginal dip in ad revenue

By Shubham Shah July 12, 2019 • 16:01 PM View: 1612

July 12 (CRICKETNMORE) India might be knocked out of the 2019 World Cup in the first semi-final in Old Trafford on Wednesday (it was a two-day affair with rain interruption taking the game into Wednesday), but it isnt going to impact host broadcasters Star much as the advertisement slots had been sold as a package for the knockouts.

Speaking to IANS, sources in the know of developments at Star said that inventory was sold for the entire duration of the showpiece event and special package involved all the knockout games and not individual ones, so the revenue generation would take a very marginal hit.

TAGS ICC Cricket World Cup 2019 Team India

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