India
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BCCI Bilateral Media Rights Bidding Arrives Amidst Challenging Market Environment, Lesser Bidders
As the eyes of the world are fixated on the Asia Cup action, the Board of Control for Cricket in India (BCCI) is getting ready to sell the bilateral media rights for international and domestic matches in India from September 2023 to March 2028 on August 31.
The BCCI has opted for an e-auction for the bilateral media rights, with a base price of INR 25 crores for India digital + rest of world TV & digital rights and INR 20 crores for India television rights, continuing the trend from IPL media rights auction. There’s a rider though: the cumulative value for a game must not be less than INR 60 crores, otherwise BCCI has the right to annul the auction.
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