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BCCI Launches Campaign To Promote Women's Cricket In India In Partnership With Mastercard
The Board of Control for Cricket in India (BCCI) and Mastercard, the current title sponsor of all international and domestic men's and women's matches in India, on Friday announced that they have jointly launched the #HalkeMeinMattLo (don't take it casually) campaign as part of their ongoing endeavour to support gender equality on and off the field.
The films developed under the campaign depict the journey of top Indian women cricketers -- opener Shafali Verma, all-rounder Harleen Kaur Deol and fast-bowler Renuka Singh Thakur --, highlighting their struggle, hard work and determination to do well.
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