Ipl 2023 auction

IPL 2023 player auction broadcast records 25% increase in cumulative reach on Star Sports

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IPL 2023 Player Auction Broadcast Records 25% Increase In Cumulative Reach On Star Sports

By IANS News January 02, 2023 • 23:23 PM View: 1642

The broadcast of the IPL 2023 player auction, which was held in Kochi on December 23, recorded a significant 25% growth in cumulative reach (live, cricket and build-up programming included) with 50.6 million viewers tuning in to watch the event live on Star Sports, the official television broadcaster of IPL 2023.

The IPL 2021 mini-auction recorded 40.6 million viewers. The total consumption of the IPL 2023 player auction also registered a 10% growth with 1.59 billion minutes as compared to IPL 2021 mini auction which garnered 1.44 billion minutes.

TAGS IPL 2023 Auction

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