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IPL 2023 Season Review: Lucknow Super Giants' Off-Field Performance Point To Spectacular First Season At Home
IPL 2023: The Lucknow Super Giants have produced standout performances in back-to-back IPL seasons on the field, however, the RPSG Group-owned team, led by Dr Sanjiv Goenka, also pulled off stunning accomplishments off the field during the course of IPL 2023.
With the Indian Premier League going back to the home-and-away format this year, the Super Giants grabbed their opportunity of engaging with their home fans for the first time. The franchise’s 360-degree integrated marketing campaign highlights included outdoor advertising at over 100 sites across Uttar Pradesh, several on-ground activations to build LSG’s 6000+ strong fan club “LSG Brigade”.
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