Jonty rhodes

Bollywood Star, Cricket Greats Combine To Launch World Cup Campaign

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Bollywood Superstar Shahrukh Khan: Cricket legends and Bollywood stars to start World Cup campaign together

By IANS News July 20, 2023 • 13:01 PM View: 1223

ICC Men's Cricket World Cup: The International Cricket Council (ICC) and the Board of Control for Cricket (BCCI) have joined forces to unveil a new campaign ahead of the ICC Men's Cricket World Cup in India later this year.

The 'It Takes One Day' campaign was launched in Mumbai on Thursday just 77 days out from the first match at this year's World Cup, with the campaign aiming to connect fans across the world to the ‘Navarasa’ which symbolises the nine emotions fans most commonly experience during a cricket match.

TAGS Shahrukh Khan Jemimah Rodrigues Jonty Rhodes International Cricket Council

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