Marketing test

It was so disheartening to see empty stands at the M A Chidambaram Stadium in Chennai watching the first Test match between India and Bangladesh. The BCCI and the local associations must find some innovative and attractive ways to get the crowds back. Test matches are the true form of the game. The intense battle between the batter and bowler and how one performs exemplifies the true worth of a player. Test cricket, as one says, is not for the weakhearted, and the players in the middle need that extra boost to get their adrenalin pumping.

The Chennai cricket crowd was considered in India to be the most knowledgeable, one who understood and appreciated the small nuances that the game of cricket produced. The 5 days of cricket in the days gone by had people in the city under a cloud of cricket fever and therefore the Chennai venue has had such wonderful matches in the past.