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Image Source: IANS
CLOSE-IN: Women's Cricket - A Rose By Any Other Name Would Smell As Sweet
The recent success, as regards the selling of the Rights of Women's IPL cricket tournament, truly reflects the progress that has been made by both the BCCI and cricket as a sport, in India. The game of cricket is the true benefactor, as it smells as sweet when played by either men or women.
The reason why India's marketing gurus find the property enticing is that Indian Women's cricketers bring in a feel of amateurism in the way that they play the game. They instil a breath of fresh air, a different look to the sport. It enables one watching it to enjoy cricket at a pace that is easier to follow.
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