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Bat Talks For India - Facebook And Instagram Launch AR Effect Featuring Virat Kohli
As the biggest cricketing nations, India and Australia, get set to enthral cricket fans across the globe, Indian cricket captain Virat Kohli comes to Facebook and Instagram in augmented reality with an all-new AR effect. Titled “Bat Talks for India,” the AR filter will enable fans to re-create Kohli’s iconic celebration after recording a century against Australia nearly two years ago by superimposing this effect on their photos and videos, and sharing it on Facebook and Instagram.
Facebook has teamed up with Sportsmanias, an industry leader in creating sports emojis and augmented reality effects to develop the 3D AR effect. Cricket fans will be able to display their support for team India and Kohli by sharing this effect on their Stories on Facebook and Instagram and via Reels on Instagram.
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