Premier league
Caribbean Premier League (Image Source: Google)
CPL: Big News For CPL, CPL Wins 'Best Use Of Social Media' At International Sports Convention
The Hero Caribbean Premier League (CPL) has won the award for 'Best Use of Social Media' from the prestigious International Sports Convention (ISC) for its social media and content strategy at the annual International Sports Awards.
The tournament took place between August 18 and September 10, and as a result of the Covid-19 pandemic it was played behind closed doors. And because of this, the use of social media to keep fans engaged was more important than ever. CPL achieved great results, with over one million new followers added and over 300 million social media video views achieved during the tournament period alone, said an official CPL statement.
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