Redseer strategy consultants

My11Circle Outbids Dream11: In a significant twist to the IPL sponsorship bidding process, My11Circle has dethroned longstanding sponsor, Dream11, in the fantasy games category. The conclusion of the bidding process on Wednesday (February 21) saw My11Circle securing the sponsorship, outbidding Dream11 by over INR 110 crore.

According to a report by Cricbuzz, Dream11, a prominent name associated with the Board of Control for Cricket in India (BCCI) and the IPL, submitted a bid of INR 515 crore for five seasons, equivalent to INR 103 crore per season. However, My11Circle's aggressive bid amounted to INR 625 crore, averaging INR 125 crore per season.

This outcome holds considerable significance for IPL enthusiasts, as Dream11 has long dominated the fantasy games category. The surprise victory of My11Circle, a brand endorsed by cricketing icons like Sourav Ganguly and Shubman Gill, underscores a notable shift in investment strategies within the IPL sponsorship landscape.