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Image Source: IANS
TATA Group Retains Indian Premier League Title Sponsorship Rights For 2024-28 Cycle
Indian Premier League: The Board of Control for Cricket in India (BCCI) announced on Saturday that the TATA Group has retained the title rights of the Indian Premier League (IPL). It added that the TATA Group will now have the title rights for the 2024-28 cycle for a record-breaking value of INR 2500 crore—the highest-ever sponsorship amount in the history of the league.
"We are elated to announce the partnership with the TATA Group as the Title Sponsors of the IPL. The league has transcended borders, captivating audiences worldwide with its unmatched blend of skill, excitement, and entertainment. Similarly, the TATA Group, rooted in India, has emerged as a symbol of excellence, making its mark across diverse global sectors.”
“This collaboration embodies the spirit of growth, innovation, and a mutual dedication to excellence. The unprecedented financial commitment reflects the immense scale and global impact of the IPL on the international sports stage,” said Jay Shah, Honorary Secretary of BCCI, in a statement.
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