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Brand Owners May Look At Chess GM Gukesh And Others For Endorsement Deals
Harish Bijoor Consults Inc: Corporate brand owners may now look at the Indian teenage chess Grandmaster (GM) D. Gukesh for endorsing their brands, said a top official of MGD1 eSports LLP, a talent management company.
Gukesh recently became the youngest to win the FIDE Candidates Tournament held in Canada and qualified as the challenger for the world champion GM Ding Liren, China.
The Indian's achievement may also have a positive rub off effect on other top Indian chess players in respect of brand endorsement deals, the official added.
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