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Chief Strategy Officer: As sports become more immersive, Tech Mahindra is leveraging new-age technologies to deploy its sports cloud offering and enhance the digital capabilities of sports leagues, franchises and organisations, Jagdish Mitra, Chief Strategy Officer and Head of Growth at the company said on Wednesday.

According to him, the increasing need for enhanced experience among sports fans, the growing adoption of Internet of Things (IoT) for efficient management of sports stadiums and the growing demand for data-driven insights by sports organisations “is expected to fuel the overall growth of sports technology”.

“Tech Mahindra and AWS has collaborated to build a sports cloud platform, a comprehensive digital platform to sports organizations, offering use cases related to content and community engagement, customer data management and audience segmentation, and sports analytics, while delivering immersive stadium-to-home fan experiences by leveraging augmented reality and virtual reality (AR/VR), and Metaverse gamification,” Mitra told IANS.