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IPL 2023 Hit 449 Million Overall Viewership, Including 120mn Connected Viewers, Says CEO Anil Jayaraj
Viacom18 CEO Anil Jayaraj: Viacom18 CEO Anil Jayaraj revealed that the 2023 edition of the Indian Premier League (IPL) garnered a record-breaking 449 million viewers overall, including 120 million connected TV consumers. He also added that artificial intelligence and digital technology will drive the future for sports broadcasting in India.
“There is nothing of the scale of IPL anywhere in the world. The paid TV universe in this country is expected to be about 100 million so for us to pick 120 million users on connected TV was quite remarkable in year one. Technology is going to make a major change as far as the digital landscape goes.”
“Digital is where the innovation seems to be happening, especially in India with the number of mobile connections, 4G phones, data, and the pure behaviour around linear viewing interactively. The use of technologies like AI will dramatically change our production of content and automation,” said Jayaraj at the RCB Innovation Lab’s Leaders Meet India in Bengaluru last month.
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