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ICC Chief Executive Geoff Allardice: The ICC Men’s Cricket World Cup 2023 hosted in India smashed broadcast and digital records across the world, making it the biggest World Cup ever.

The event, which saw Australia crowned champions for the sixth time, registered a record 1 trillion global live viewing minutes of broadcast, which included new technological innovations such as the vertical video feed, providing fans with an easier and more intuitive viewing experience on their mobile devices.

The global live viewing hours were an increase of 38% from the last edition of the tournament held in the Indian sub-continent, in 2011, and by 17% compared to 2019 when it was held in the United Kingdom.