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IPL Auction 2024 Sees 29% TV Viewership Growth Compared To 2023
Indian Premier League: The mini-auction for the 2024 season of the Indian Premier League (IPL) delivered a record-equalling highest viewership on television with 22.8 million viewers, which is 29% higher than last year, tuned in to Stars Sports to watch the live bidding of players, equalling the highest viewership for any ‘mini’ auction in BARC history.
The auction, which lasted over 6 hours, was held in Dubai at the Coca Cola Arena and was watched for a record-equalling watch-time of 0.92 billion minutes. This represents 57% growth in total watch-time compared to last year for the event.
Star Sports’ broadcast of the auction in 5 languages was preceded by extensive lead-up coverage to the auction, which included expert analysis and fan activations across linear and digital platforms.
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